SEO report of ennisretailmarketing.com

Retail Marketing | Resources and commentary from Sean Ennis ...

ennisretailmarketing.com/

This blog site accompanies Retail Marketing by Sean Ennis and is regularly updated with insightful posts on the Retail Marketing industry. Use the links on ...


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : ennisretailmarketing.com/

Character length : 25

Title
Retail Marketing | Resources and commentary from Sean Ennis, author of Retail Marketing | McGraw-Hill Education
Description
This blog site accompanies Retail Marketing by Sean Ennis and is regularly updated with insightful posts on the Retail Marketing industry. Use the links on the right to navigate to the most recent posts or find topics that interest you. Have you visited the Online Learning Centre? The Online Learning Centre contains a vast array…
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Retail Marketing
description: Resources and commentary from Sean Ennis, author of Retail Marketing | McGraw-Hill Education
url: https://ennisretailmarketing.com/
site_name: Retail Marketing
image: https://ennisretailmarketing.files.wordpress.com/2015/06/ennis_front-approved.jpg
image:width: 912
image:height: 406
locale: en_US

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://ennisretailmarketing.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/
  • /wp-login.php
  • /activate/
  • /cgi-bin/
  • /mshots/v1/
  • /next/
  • /public.api/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Retail Marketing | Resources and commentary from Sean Ennis, author of Retail Marketing | McGraw-Hill Education

Character length : 111

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 12%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
1011000
Heading structure in the source code
  • <H1> Retail Marketing
  • <H2> Resources and commentary from Sean Ennis, author of Retail Marketing | McGraw-Hill Education
  • <H1> About
  • <H3> Share this:
  • <H1> Recent Posts
  • <H1> Recent Comments
  • <H1> Archives
  • <H1> Categories
  • <H1> Like us on Facebook
  • <H1> Follow me on Twitter
  • <H1> Mobile Marketer Retail Sectors Feed
  • <H1> Follow Blog via Email
Word cloud
  • retail13
  • marketing13
  • mobile8
  • students5
  • new5
  • daily4
  • commerce4
  • blog4
  • including4
  • learning4
  • follow4
  • posts4
  • teaching3
  • experience3
  • online3
  • lecturer3
  • pay3
  • recent3
  • both3
  • ennis3
  • sean3
  • examples3
  • facebook3
  • key3
  • text3
  • email3
  • today2
  • available2
  • brand2
  • visit2
  • like2
  • november2
  • concepts2
  • april2
  • undergraduate2
  • postgraduate2
  • twitter2
  • challenges2
  • march2
  • february2
  • june2
  • strategy2
  • value2
  • august2
  • january2
  • cases2
  • real2
  • questions2
  • apple2
  • campaign2
  • centre2
  • comprehensive2
  • additional2
  • author2
  • face2
  • provides2
  • practitioner2
  • topics2
Keyword matrix
wordtitledescriptionsheading
retail
marketing
mobile
students
new
daily
Two Word cloud
  • retail marketing3
  • commerce daily2
  • learning centre2
  • for both2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.

Alternate attributes for the following 2 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
8.20
Flesch Reading Ease
47.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
7.10
Dale–Chall Readability
8.40
SMOG Index
10.00
Spache Readibility
5.00
Number of letters
4501
Number of words
833
Number of sentences
135
Average words per sentences
6
Number of syllables
1510
Syllables in words
1467
Average syllables in words
1.81
Number of words in first three syllables
189
Percentage of word / syllables
22.69
Words not in Dale-Chall easy-word list
428
Words not in Spache easy-word list
294

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,948 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • https://r-login.wordpress.com/remote-login.php?action=js&host=ennisretailmarketing.com&id=93016300&t=1494958478&back=https%3A%2F%2Fennisretailmarketing.com%2F
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Website security

IP
192.0.78.24
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H3 : Menu, ( 0px from top )
  • H1 : Retail Marketing, ( 61.796875px from top )
  • H2 : Resources and commentary from Sean Ennis, author of Retail Marketing | McGraw-Hill Education, ( 92.796875px from top )
  • H1 : About, ( 170.875px from top )
  • H3 : Share this:, ( 1752.328125px from top )
  • H3 : Recent Posts, ( 1964.15625px from top )
  • H3 : Recent Comments, ( 2119.3125px from top )
  • H3 : Archives, ( 2179.46875px from top )
  • H3 : Categories, ( 2619.625px from top )
  • H3 : Like us on Facebook, ( 2774.78125px from top )
  • H3 : Follow me on Twitter, ( 2964.9375px from top )
  • H3 : Mobile Marketer Retail Sectors Feed, ( 3431.09375px from top )
  • H3 : Follow Blog via Email, ( 3681.25px from top )

 Typos

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